During the summer of 2018, I was tasked with creating internal content that promoted Lemonly's brand and reinforced our unique Midwestern values. Michael Mazourek and I co-created a video that showed off just how South Dakotan we really were, and it struck a chord with residents across the state. The video became Lemonly's most popular social media post ever, with 300+ reactions, 250+ shares, and 29,000+ views. The video was also awarded with a Gold ADDY at the 2019 South Dakota Advertising Federation Awards.